Yes, onsite page has ability to cater countless new visitor to your web page and convert them into potential customers.
So, first you need to look what actually onsite SEO is;
“On-page is simply the method of tweaking the page content, links, SEO content, keyword research, to increase your online visibility among search engine ranking.”
In this blog, you will read the 11 top on-page SEO factors ranked yourself and get organic traffic to your brand site. So, keep on reading!
7 Top On-Page SEO Factors to Know
1. Content is key
For Search engine optimization, content is a key that lets you to cover relevant information related to your business. Google bots always love worthy and interesting content. So, it needs to be authoritative that cover every single piece of information that encourage readers to read it. The experts say “SEO without content is like a sports car without an engine.” It’s your responsibility to create optimized content and get yourself connect with the best platforms like Wikipedia to show your credibility among the leading giants of your industry.
2. E-A-T Always matter
Do you know what is E-A-T that always important for SEO? And why Google like content that works on E-A-T?
So, E-A-T is based on expertise, authority, and trustworthiness. In short, it is the notion that Google algorithm used this tactic to checkout content quality. With this evaluation, it ranks the content on the first of different search engines. For an on-page SEO, you need to convince Google that the information you add about your business is relevant and you create high-quality content.
You can even create a Wikipedia and page to show that your content is totally based on E-A-T by connecting with best content creators. You can hire Wikipedia editors for editing your Wikipedia page purposes. how have expertise in crafting authoritative content and ability to build customer’s trust. If you prove all these factors, you surely earn higher ranking on Google.
3. Title Tag
As you know every website has a bit of HTML code that is simply called the “title tag.” It is another factor to consider for an on-site or on-page SEO. The title tag is a very first signal that tell users about what your page consists of. It is one of the best practices to improve your search ranking by incorporating more authentic keywords in your tagline. Whenever your user search for a term related to your brand, it improves the search visibility by your topic among top results.
The pain points to consider for on-site SEO title tag is;
- Try to create significant headline that are not too short or not too long
- The heading does not only contain main keywords to rank for
- Never use the same title tag across various pages
4. Meta description
Meta description plays a huge role in an on-page SEO. It is actually the text that appear beneath the tittle tag in the search result page. It has more characters if you compare it with a title tag. The meta description is used to briefly describe what you have mentioned in this blog.
As pert the Google, a good meta description will convince the users to click on the page and improve CTR. It also helps to get more traffic and increase the conversion rate. In some researches, it is mention that users usually rely on meta tag before checking the particular link. These statements have a great impact on your website’s click through rate.
5. Integration of keywords
Creating SEO content is quite tricky and challenging. Content creators need to adhere different SEO practices to compose highly interactive and engaging content. For on-site SEO content, it’s imperative to emphasize on the readability of your content. It can easily scannable, so your users can find the information quickly.
However, in on-page SEO, one of the most important things to consider is integration of keywords. Never use keywords in a promotional tone and avoid keyword stuffing that affects the content readability. Use sub headers and bullet list to make your content more engaging and appealing.
6. Your page speeds
Your website image has become one of the prominent SEO ranking factors that is used by Google. The page speed is tie with the customer experience. Several studies show the longer page loading time enforce users to shift to next page. In SEO, the loading speed of your page also helps to increase your page ranking and drive more visitors towards your site.
Make sure your site must meet with the Google’s Core Web Vitals, mentioned below;
- Reducing the redirects
- Must optimize your image
- Leverage the browser caches
- Enable compression
7. Visual Assets
Visual content like videos, images, GIFs, and Infographics also plays an amazing role in on-page SEO. It gives lot of opportunities like make your content attractive and boost your SEO ranking across SERPs. According to research, 36% of customers love to watch visuals especially when they want to do online shopping. Make sure you optimize your text and visuals to nurture leads attention.
While adding visual assets there are some key points to consider such as;
- Aware of image file size
- Image should be shareable to find out opportunities for backlinking
- Customize file name rather than using IMG_2510
- Your images need to be mobile friendly
- Images load faster
- Must add SEO-friendly alt tags
To get yourself noticed on the Google SERPs must create informative and useful content to give positive experience to your customers. Make sure you consider every single SEO factor to build content credibility in the eyes of Google.