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Cradling a start-up can be a daunting affair, especially if you haven’t thought things through in detail. It is imperative to implement an efficient digital marketing strategy to establish a solid market presence. Here, we’ll discuss some of the best branding tips that can help your business grow and thrive amidst cut-throat competition.

Brand building

The first thing your business needs is a brand – something that makes it easy for people to associate with your offerings. And the first thing your brand needs is a logo – something that represents the identity of your brand. The logo will appear across various channels such as your website and social networks among others. A logo helps in creating a unique identity for your business and differentiates it from others. Hiring a professional startup branding agency can help you create the ideal logo for your business.

Once you’ve zeroed in on a logo that tells the story of your business, build a website to serve as the base for your online activities. Through marketing, you can get visitors to your website where you can eventually sell your products and/or services. Although you don’t need a fancy website for your start-up, it is crucial to ensure that your brand is represented accurately. You can take the help of a professional digital marketing partner, like Paton Marketing, to achieve this.

How to build an effective website

1. Focus on the home page

Your home page should provide a clear representation of your business, what it offers, and how your offerings help people. The website can also contain your goals and achievements, but it must have catchy content to attract leads and convert them into potential customers.

2. Important pages

While it is essential for your website to have pages regarding your products, some other important pages are just as crucial. An ‘About Us’ page can help your customers better understand your business, while a ‘Contact Us’ page can help them get in touch with you with relative ease. A privacy and disclaimer page are also important components so make sure to incorporate them into your website.

3. Mobile-friendliness and speed

The increase in traffic any website receives these days is largely due to mobile users. People tend to use their phones on the go and end up visiting a host of sites, making it important for your website to be mobile-friendly and quick in terms of loading speed. A layout and design that’s professional and easy to use will only add to the appeal of your website.

4. Site structure

Your website needs to have a good structure both for SEO purposes as well as usability. Have no more than three levels and make sure that all the important pages are easily accessible from the home page.

How to use social media to grow your business online

The number of social media users has risen by leaps and bounds in recent years, and the trend only seems to be on the way up. Leveraging social media to build your brand and grow your business can deliver some truly outstanding results. Create a business page on social networks such as Facebook, Instagram, YouTube, TikTok, Pinterest, and Twitter. Make sure that the username is consistent across all platforms. The display picture can contain the logo of your business, while the ‘Bio’ section must briefly describe your business. Your website URL must also be added to the homepage of your social networks so that it is easy for people to reach out to your business.

Raising brand awareness through social media marketing

After you create a website and establish your presence across various social media, it is time to start planning your social media strategy to build brand awareness. Social media marketing is among the most efficient digital media strategies to make some noise about your business. If you have a budget for your social media marketing initiatives, branding your business becomes much easier. Paton Marketing can help you take your social media marketing strategies to the next level.

However, whether or not you wish to spend money on social media marketing, it is crucial to remain active on all your social platforms. Implementing an effective social media strategy will keep your content up-to-date and fresh. People who stumble upon your social media accounts are more likely to enquire about your products if they notice that you are actively present on them. Make sure your posts are not too promotional. Posting about your products and how people can benefit from them will help you attract the right crowd.

Leveraging content marketing to attract customers

Content marketing has quickly grown into one of those things you just can’t ignore when trying to scale your business. A solid content marketing strategy can not only dive deeper into your products and explain them as well as possible to potential customers. It can also help you generate online traffic and convert them into leads and customers.

The process of content marketing involves the creation and publishing of content to a certain target audience. The first step for this is to identify the audience your wish to target. Customer profiling will help you understand which social media platforms to target for different age groups. Conduct keyword research and identify the topics and search terms associated with your business. Then, create interesting and unique content based on your findings to publish online.

One of the most effective ways to increase web traffic and generate better leads is to focus on Search Engine Optimization (SEO). By optimizing your blogs and web content for search engines like Google, your content will rank higher and people looking for similar products will find your business with ease. With the right SEO tactics, your digital branding efforts can take your business to new heights.

Why you need to prioritize email marketing

After completing the aforementioned steps, you need to consider converting the audience you have attracted into customers who will help you generate revenue. The best way to do just that is by implementing an email marketing strategy.

Email marketing can help you assemble a community that is interested in your products. The ones who sign up voluntarily have a better chance of purchasing your products. The content for your email marketing campaigns can be designed in any manner you desire. You can contact subscribers individually or filter them based on factors like age groups, demographics, etc.

Use email marketing tools such as Drip and MailChimp to reach out to potential customers. Lead generation software tools such as Optinmonster must be part of your business marketing strategy as they can help you grow your subscriber list very quickly. Once your email marketing campaign is live, offer incentives to the first few subscribers. Offering freebies can help attract more customers as you reap the benefits of your digital branding efforts over time.


There are a few other digital marketing strategies you can use besides website marketing, social media marketing, content marketing, and email marketing. These include Google Ads advertising, retargeting, and Facebook marketing. However, it is important to note that it takes a lot of time and effort for your digital marketing strategies to bear fruit. Paton Marketing can help you focus your time and energy on other aspects of your business while the experts take care of your digital branding efforts.

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