You can convert expired listing leads into listing clients in several different ways. However, you must be consistent and strategic to see results. Expired listings are an excellent source of new leads but require more nurturing than other real estate leads. So, how can you make sure you’re connecting with homeowners in a way that will build trust and help them choose you over other agents?
Reach Out Through Different Avenues
If you want to convert expired listing leads, it is essential to approach them through different avenues. This will help you to establish a good rapport with the homeowner and gain their trust.
One effective strategy is to contact expired listing owners through phone calls. You can use a script for the call that will help you connect with them more effectively.
Another way to find expired listing leads is to search through public records. This method is time-consuming, but it can be a great source of information about a home and its owner.
You can also sign up for a real estate prospecting service that searches the MLS and provides reliable contact information. These services often have built-in auto dialers and CRMs, making finding leads easier.
Expired listing marketing is also a great way to build rapport with the homeowner and build your reputation as an expert in the industry. It would be best if you focused on providing them with valuable information and educating them on the benefits of hiring you to sell their home.
Send an Expired Listing Letter
If you’re looking for a proven way to bring in expired listings, mailing a dead listing letter is one of the most effective strategies. These letters can be a great way to get the attention of homeowners who may need more interest in selling their homes.
A well-crafted, personalized letter can help you stand out from other agents and increase your conversion rate. It’s also a great way to build trust with the homeowner.
This letter can be a great way to show the seller that you understand their pain, frustration, and disappointment with selling their home. You can help them overcome the obstacles that have prevented their property from being sold by solving their problems.
If you need to help writing an effective expired listing letter, referring to dead listing letter templates or samples for inspiration can be helpful. These will guide you to write a letter to impact the seller and encourage them to hire you to sell their home.
Set Up an Appointment
Expired listing leads are one of your production toolkit’s most profitable real estate lead generation sources. Top-producing agents find contacting expired listings critical to their marketing and lead nurturing process year-round.
The first step is identifying and contacting a property’s seller. This can be done through several methods, including phone calls and email.
You can also search public records at your local city hall or county courthouse to confirm information about a property’s owner and listing. This process can be time-consuming but provide valuable insights into the property’s history and potential.
Once you’ve identified the listing’s owner, setting up a call or appointment with them is essential. It’s important to set the stage for success and make it easy for them to work with you.
Send a Marketing Email Drip Campaign
Drip campaigns are a great way to nurture your leads into customers over time. They help you send highly personalized content that resonates with your audience and gently nudge them to take the next step toward making a buying decision.
Drip marketing campaigns also promote your offers and drive more significant sales. They often include multiple emails addressing awareness, addressing objections, and triggering curiosity and urgency.
In addition, they usually come with a CTA that directs users to take action at a specific point in their journey. For example, if a user signs up for a webinar or registers for a content element, that’s a sign that they’re actively interested in learning more about your company.
Drip campaigns are a powerful tool that can help you increase your sales and revenue, whether in the B2B or B2C industry. The key is to make them relevant and targeted and use email automation tools to set up a series of automated workflows that will send a sequence of emails to your audience based on their actions.
Launch a Social Ad Campaign
Launching a social ad campaign is one of the most effective ways to convert expired listing leads. This can be a great way to reach out to homeowners disappointed with their previous real estate agents and get them thinking differently about your services.
Creating ads that speak directly to their pain points and frustrations with expired listings and offer solutions they might have yet to consider is a good idea. Similarly, it’s essential to make your ads visually appealing so that homeowners who scroll through their feed stop to see them.
The best social media campaigns are creative, unique, and focused on achieving the end goal. They also have measurable results, so you can track what’s working and what’s not. It would be best if you also were strategic about your campaign, ensuring all messages are coherent and aimed at the right goals.